The damage done by prohibition to American wine palates was more than substantial; it set the domestic wine industry back forty years, if not more. During “the noble experiment” that lasted between 1920 and 1933, Americans didn’t stop drinking wine, they just drank bad juice for a long time, long enough in fact that they started thinking it was good. Thus, the jug wine movement and its entire unfortunate offspring, such as white zinfandel, was born… [read more]*

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